Cookie Policy

Last updated: August 29, 2025

Welcome to the Cookie Policy for SeatCoverReview.com (“we” or “our”). This page explains how we use cookies and similar tracking technologies on our independent review site. We aim to use clear, U.S.-compliant language to inform you about what cookies are, how and why we use them, and your choices regarding their use. By using our site, you acknowledge that you have been informed of our use of cookies consistent with this policy.

What Are Cookies?

Cookies are small text files that websites place on your computer or mobile device when you visit them. They are widely used to make websites function properly, remember user preferences, and provide information to site owners. In practice, cookies allow a website to “remember” you – for example, keeping you logged in, remembering your site settings, or recognizing your device on subsequent visits. Some cookies are temporary and get erased when you close your browser (session cookies), while others persist for a set period or until you delete them (persistent cookies).

Cookies can serve different purposes. Some are essential for core site functionality, while others help improve your experience by storing preferences or enabling features. Cookies may also collect data about how you interact with the site, which helps us analyze and enhance our website’s performance. Additionally, cookies can be used to deliver personalized content or advertisements based on your interests.

Why We Use Cookies

We use cookies and similar technologies to improve your experience on SeatCoverReview.com and to support our site’s operations. Here are the main purposes for which we use cookies:

To Ensure Site Functionality: Certain cookies are essential for the website to function correctly. For instance, they enable basic features like page navigation, security, and form submissions. Without these essential cookies, parts of the site may not work properly.
To Improve Performance and User Experience: We use cookies to understand how visitors engage with our site so we can make improvements. Analytics cookies collect information about pages viewed, time spent on the site, and any errors encountered, often in an anonymous form. This data helps us analyze traffic and usage patterns, allowing us to enhance our website’s performance and the overall user experience. We also utilize performance/testing cookies (such as those used in A/B testing) to try out new features or layouts and ensure that you have a consistent, optimized experience. For example, A/B testing cookies help determine whether you see version “A” or “B” of a feature and ensure you continue to see the same version on return visits, avoiding confusion.
To Personalize Content and Ads: Cookies help us provide relevant content and advertising. Advertising cookies (also known as marketing or targeting cookies) track your activities across our site (and sometimes across other sites) so we can deliver ads that are more likely to interest you and measure the effectiveness of our ad campaigns. These cookies might remember that you visited our site and share that information with advertising platforms, which could then show you SeatCoverReview-related advertisements on other websites.
To Facilitate Analytics and Tracking Tools: We integrate third-party tools (described below) that set cookies to help us analyze site traffic, track conversions, and understand user behavior. For instance, cookies allow services like Google Analytics to distinguish between new and returning visitors and generate aggregate reports on site usage without identifying individuals. Similarly, they enable tracking pixels to record when you take certain actions (like clicking an ad or making a purchase on a partner site), which helps us evaluate our marketing performance.

In summary, the cookies on our site help us improve user experience, run ads, and measure performance by providing insights into how our site is used and how our marketing efforts are working. We do not use cookies to collect sensitive personal information like your name or email in these processes. For more details on what data we collect and how it’s used or shared, please see our Privacy Policy.

Types of Cookies We Use

To give you a clear understanding, we categorize the cookies used on SeatCoverReview.com into the following types:

Essential Cookies (Strictly Necessary)

What they do: Essential cookies are necessary for our website to operate and cannot be switched off in our systems. They enable core functions such as site navigation, security, and accessibility. For example, they may help load the website’s content efficiently or enable you to move around the site and use its features (like accessing secure areas or submitting forms).

Why we use them: These cookies ensure that our site works as expected. Without them, services you expect (such as displaying content or remembering items in a shopping cart, if our site had one) could not be provided. We also consider the cookie that remembers your cookie consent preferences to be essential – it prevents the cookie banner from re-appearing on every page load once you’ve made a choice.

Do they collect personal data? Essential cookies are not used for analytics, advertising, or remembering preferences beyond your current session and necessary functions. Because they are needed for the site to function, they do not typically require user consent under applicable laws. We deploy these cookies by default so our site runs smoothly.

Analytics Cookies

What they do: Analytics cookies collect information about how visitors use our website. They allow us to count visits and traffic sources, so we can measure and improve the performance of our site. These cookies gather data on things like which pages are most and least popular, how visitors navigate through the site, and if they encounter errors. Importantly, analytics cookies used on our site are intended to collect information in an aggregated, anonymous form (for example, by assigning you a unique ID that doesn’t reveal your identity).

Why we use them: The insights from analytics cookies help us understand how visitors interact with SeatCoverReview.com, which pages are working well, and which areas could use improvement. For instance, we use Google Analytics, which sets cookies to generate reports on website usage – such as _ga – to distinguish unique visitors and track site metrics without personally identifying you. Microsoft Clarity (an analytics and user experience tool we use) also sets cookies to observe user behavior through features like heatmaps and session recordings, helping us see which content is engaging and where users might be getting frustrated. This information guides us in improving site content, structure, and functionality.

Your choices: Analytics cookies are not essential to the site’s basic function. We will only use them if you have given consent via our cookie banner (more on that below). If you opt out or decline these cookies, your visit will not be tracked in our analytics tools (and we’ll have less data to improve our site), but you will still be able to use SeatCoverReview.com normally.

Advertising Cookies

What they do: Advertising cookies (also called targeting or marketing cookies) are used to make advertising messages more relevant to you. They track your browsing habits across our site and possibly across others in order to serve you with interest-based ads. These cookies may be set through our site by advertising partners and social media networks to build a profile of your interests and show you relevant advertisements on other sites or platforms. They also help limit the number of times you see the same ad and measure the effectiveness of ad campaigns.

Why we use them: As an independent review site that may earn revenue through advertising or affiliate programs, we use advertising cookies to run ads effectively and measure their performance. For example, Google Ads cookies enable us to display relevant Google advertisements to our users and track ad performance (such as whether an ad was clicked or an action was taken on an advertiser’s site). The Facebook Pixel (Meta Pixel) sets cookies that allow us to track conversions (like if you click from our site to a retailer and make a purchase) and to build audiences for targeted advertising campaigns. These cookies and the information they collect help ensure that the ads you see are more likely to be useful to you, and they provide us with feedback on how well our advertisements are working.

Your choices: Advertising cookies will only be set on your device if you accept them via our cookie consent banner. If you choose to reject these cookies, you will still see advertisements on our site (if any), but they will be generic and not tailored to your interests. Additionally, rejecting means we won’t load the Facebook Pixel, Google advertising cookies, or similar trackers during your visit. (You may still see ads for our site elsewhere based on other factors, but not using cookies from our site.)

Performance & Testing Cookies

What they do: Performance and testing cookies are used to enhance the performance of our site and to test new features. They overlap somewhat with analytics cookies, and sometimes they are considered a subset of analytics. In our case, we use this category primarily to refer to cookies used by A/B testing tools or similar optimization services. These cookies help us deliver a consistent experience to you when we are experimenting with site improvements. For example, if we are testing two different versions of a page or feature (Version A and Version B), a testing cookie will remember which version you saw so that on subsequent page loads you continue to see the same version.

Why we use them: We want to ensure any changes we make to the website actually improve user experience and performance. By using A/B testing cookies, we can run controlled experiments — showing different users different versions and measuring outcomes — without disrupting your experience. The cookie prevents you from being flip-flopped between versions, which avoids confusion and bias in the test results. Performance cookies might also include tools that monitor website speed or reliability, helping us quickly identify and fix issues. All of this is aimed at providing a faster, more user-friendly site for our visitors.

Your choices: Like analytics cookies, performance and testing cookies are non-essential. They will not be set unless you consent via our cookie banner. If you opt out, you simply may not be included in certain experiments or performance measurements, and you’ll experience the default version of our site. Our site will still function generally the same for you.

Third-Party Cookies and Tracking Tools

In addition to the cookies we set ourselves (“first-party cookies”), we use a number of third-party services that set their own cookies on our site. These “third-party cookies” come from external companies we partner with to enhance our site’s functionality and understand our audience. We want to be transparent about which third-party tools are in use and what they do:

Google Analytics: This is a web analytics service provided by Google. Google Analytics sets cookies (like _ga) to collect information about how visitors use our site. It helps us understand website traffic, user behavior, and overall engagement by reporting site usage statistics without identifying individual users. For example, it tells us how many people visited, which pages are popular, what website referred them, and how long they stayed. Google Analytics data is important for improving the site’s content and structure. (Google may also set additional cookies for its analytics or related services; see Google’s own privacy and cookies documentation for more details.)
Google Ads (Advertising Cookies): We participate in Google’s advertising network (such as Google AdSense or running Google ad campaigns). Google Ads cookies (like IDE or others) are used to show you relevant advertisements on our site or to retarget you with our content across the internet. These cookies help display Google ads, personalize them, limit how many times the same ad appears, and measure ad interactions. Through Google Ads cookies, we can find out if you clicked an ad on our site and later took action (for example, purchased a product) – information which helps us measure the effectiveness of our ads. The data from these cookies may be used by Google for ad personalization on their platforms, subject to your Google account ad settings.
Facebook Pixel: We use the Facebook (Meta) Pixel on some pages, which allows Facebook to place cookies on your device. The Facebook Pixel is a piece of code that, when its cookies are enabled, tracks certain actions you take on our website and reports them back to Facebook. This helps us track conversions (such as if our Facebook ads led to you visiting our site or completing a purchase) and lets us build custom audiences for future ad targeting. In other words, if you consent to marketing cookies, the Facebook Pixel cookies help us show you tailored ads on Facebook/Instagram and measure the success of those ads. Data collected by the Pixel is governed by Facebook’s privacy policies; we do not see your personal Facebook information, only aggregated ad reports.
Microsoft Clarity: Microsoft Clarity is an analytics and user experience tool we use to gain deeper insights into how users interact with our site. Clarity sets cookies that track user behavior like how you scroll, click, or navigate pages. It provides features such as heatmaps (visual representations of where users click or scroll) and session replays (recordings of anonymized user interactions) so we can identify which content is engaging or where people might be encountering issues. Clarity’s cookies do not collect personally identifiable information like names or emails; they use a pseudonymous ID to link your page views into a session and recognize returning visits. The goal is to improve the user experience by learning from user behavior over time. We configure Clarity to respect user consent, meaning it will not set its analytics cookies if you have declined analytics/performance cookies on our site.
A/B Testing and Performance Tools: From time to time, we may utilize third-party A/B testing or site optimization services (for example, tools like Google Optimize, Optimizely, VWO, or similar). These services use cookies to run experiments on our site. An A/B testing cookie will assign you to a test variant and ensure you see the same variant on every visit during the test, so your experience is consistent. It also helps the service measure which variant performs better in terms of user engagement or conversions. If such a tool is in use, its cookie may be a third-party cookie (if the tool hosts the experiment script) or a first-party cookie (if we host the script ourselves). In either case, we will treat it as a non-essential cookie – only deployed with consent – and the data is used solely to improve site performance and usability.

Note: Each of these third-party services may set multiple cookies (for example, Google Analytics sets several cookies like _ga, _gid, etc., and Facebook Pixel may set cookies like _fbp). The cookies can have varying lifespans – some last only for the session, others can persist for months or years. For more detailed information on the exact cookies used and their durations, you can check our cookie consent management tool (if applicable) or contact us as described below.

Third-Party Responsibility: While we choose these third-party tools to enhance our site, the cookies they set are controlled by the third-party providers. We do not have direct control over the specific details of these cookies (such as what data they collect through them). However, we do our best to ensure that no third-party cookies are set without your consent (other than essential ones). Each provider (Google, Facebook/Meta, Microsoft, etc.) has its own privacy policy and cookie policy which govern their use of the information collected via their cookies. We encourage you to review those policies on their respective websites for additional details. For example, Google’s explanation of how it uses cookies can be found on Google’s Privacy & Terms site, and Facebook provides information on how the Meta Pixel uses cookies in their help center. If you have questions about how these third parties handle your data, please refer to their privacy resources.

Cookie Consent on Our Site

Initial Consent Banner: When you first visit SeatCoverReview.com, you will see a cookie consent banner at the bottom of the page (or as a pop-up). This banner lets you make a choice about non-essential cookies before they are placed on your device. It typically presents options to “Accept All”, “Reject All”, or “Manage Preferences”. Here’s how it works:

If you click “Accept”: You are giving us consent to use all the non-essential cookies and tracking tools described in this policy (in addition to the essential cookies which are always used). This means analytics, advertising, and performance/testing cookies will be enabled and start collecting data as you use the site.
If you click “Reject”: You are telling us that you do not want any non-essential cookies. In this case, we will not load or set analytics cookies, advertising trackers (Google Ads, Facebook Pixel, etc.), or A/B testing cookies on your browser. Only essential cookies (which are necessary for site function) will be used. You should still be able to navigate and use the core features of the site without issues; however, certain personalized features or improvements based on analytics may be unavailable.
If you click “Manage” (or a similar “Preferences” option): You will be given a more detailed interface to choose which categories of cookies you want to allow. For instance, you might choose to enable Analytics and Performance cookies but disable Advertising cookies, or any combination thereof. This granular control allows you to customize your experience. The preferences you save will determine which cookies we load. (Even if you don’t explicitly click “Accept” or “Reject” but instead save customized preferences, that is considered your consent decision for each category.)

Honoring Your Choices: We honor the selection you make on the cookie banner. This means that our site is designed not to set or activate non-essential cookies unless you have opted in to them. If you decline or turn off a category of cookies via the banner, our scripts will prevent those cookies from being placed. For example, if you reject all or decline analytics cookies, Google Analytics will not run during your visit, and if you reject advertising cookies, the Facebook Pixel and Google Ads trackers will remain inactive. We record your choice (by storing a small essential cookie that remembers your consent status) so that the banner does not keep popping up on every page and to ensure we consistently respect your preferences as you browse.

Consent Duration: Once you make your choice on the banner, your preferences will typically remain in effect for a certain period (commonly, 6-12 months) or until you clear your browser cookies. During that time, you should not see the cookie consent banner again on our site, because we have saved your preferences. After the consent duration expires, or if you visit from a different device or browser, we may prompt you again to confirm your cookie choices.

Managing Your Cookies and Preferences

We believe in giving you control over your data and privacy. Below are ways you can manage or disable cookies, including what to do if you change your mind after initially accepting or rejecting cookies on our site.

Changing Your Cookie Consent on Our Site

No On-Site Reset Option (Currently): Important: At this time, SeatCoverReview.com does not have an on-site tool for you to change or withdraw your cookie consent after you’ve made your initial choice. In other words, once you’ve clicked “Accept,” “Reject,” or set your preferences and the banner has closed, we do not currently provide a dedicated “cookie settings” link or button on our website for you to revisit or alter those choices. We acknowledge that some users may want to adjust their consent later, and we are transparent in stating that the only way to do so right now is through your browser (described below). We apologize for this inconvenience and are evaluating solutions to allow easier consent management in the future.

How to Change Your Decision: If you have already made a selection on our cookie banner but later decide you want to modify which cookies you allow, the primary method is to clear cookies or use your browser settings to delete the cookie that saved your preference. When you delete our site’s cookies (specifically the cookie consent cookie), our site will typically treat you as a new visitor and show the consent banner again on your next visit, allowing you to make a new choice. Alternatively, you can use browser extensions or privacy settings to block certain types of cookies (e.g., block all third-party cookies) which can override your previous consent. Be aware that if you simply want to withdraw consent for certain categories, deleting the cookies might remove all cookies including essential ones (like your login status or preferences), so you may need to log in again or re-set any site settings afterwards.

Using Browser Settings to Manage Cookies

Browser Controls: Most web browsers provide built-in settings that allow you to control how cookies are used. You can usually find these options in your browser’s “Settings” or “Preferences” menu, under sections named Privacy, Security, or Cookies. Through your browser, you can do things like:

View or Delete Cookies: You can see which cookies have been set on your browser and delete them individually or all at once. This can be useful to remove cookies you no longer want, including our site’s cookies if you wish to reset your consent as mentioned above.
Block Cookies: You can configure your browser to block either all cookies or cookies from specific sites. For example, you might block third-party cookies (cookies set by domains other than the one you’re visiting) which are often used for advertising. Some browsers allow fine-grained control, so you could block all cookies by default and then whitelist certain trusted sites.
Allow Cookies with Exceptions: Conversely, you can allow cookies generally but blacklist certain websites from setting them. If you were to block cookies from SeatCoverReview.com in your browser, no cookies (essential or otherwise) would be stored when you visit our site.
Do Not Track: Some browsers offer a “Do Not Track” setting which can send a signal to websites that you do not wish to be tracked. However, our site’s cookie behavior is primarily governed by the explicit consent choices you make on the banner, so we honor those choices directly. We cannot guarantee that all third-party services recognize “Do Not Track” signals, but we strive to respect user privacy preferences.

Where to Find Instructions: The exact steps to manage cookies vary by browser. Here are some general guides for popular browsers (you can also visit the official support pages for up-to-date instructions):

Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. From there, you can choose to allow all cookies, block third-party cookies, or block all cookies. You can also see all cookies and site data and remove specific cookies.
Mozilla Firefox: Open Options (or Preferences on macOS) > Privacy & Security > look for the Cookies and Site Data section. You can clear data, manage data (to see and remove individual cookies), and set Firefox to Standard, Strict, or Custom tracking settings (which include cookie blocking options).
Apple Safari: On a Mac, go to Safari > Preferences > Privacy. You’ll find options to block all cookies or to manage website data (where you can see and remove cookies). On iPhone/iPad, Safari’s settings are in the Settings app under Safari, where you can choose to block cookies.
Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. Edge provides options to block third-party cookies or all cookies, and lets you see all cookies stored on your device.
Other browsers: If you use a different browser (Opera, Brave, etc.), the process will be similar – check the browser’s privacy settings or help documentation.

Impact of Disabling Cookies: If you decide to disable cookies entirely, please be aware that some features of our website (and many other websites) may not function properly. For example, if you block all cookies, our site might not remember your preferences, and you may see the cookie consent banner every time you visit. You might also not be able to log in or use interactive features that rely on cookies. Therefore, we recommend using the granular controls we provide (via the banner) or your browser’s site-specific settings to tailor your choices, rather than a blanket block, so that essential functionality is preserved.

Learn More: To learn more about cookies and how to manage or disable them, you may visit educational resources such as allaboutcookies.org or consult the help section of your browser. The U.S. government’s consumer website USA.gov also provides a basic guide on [how to block or manage cookies in popular browsers.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the law, or for other operational reasons. If we make material changes (for example, adding new cookie-based features or new third-party tools), we will notify users by updating the “Last updated” date at the top of this policy. In cases where your consent is required for new cookies, we may re-present the cookie banner to gather consent for those new items. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.

Contact Us

If you have any questions or concerns about this Cookie Policy or our use of cookies and similar technologies, please feel free to contact us. You can reach us by email at Info@seatcoverreview.com (please include “Cookie Policy” in the subject line for quicker assistance). Additionally, you may contact us through the contact form on our website. We will do our best to address your inquiries and appreciate any feedback regarding your privacy and cookie preferences.

Thank you for taking the time to read our Cookie Policy. We value your privacy and strive to be transparent about our data practices.