Welcome to SeatCoverReview.com (the “Site”). This Privacy Policy describes how we collect, use, and share information when you visit our independent review aggregator website for seat covers. We are committed to protecting your privacy and ensuring compliance with U.S. privacy laws. By using our Site, you acknowledge that you have read and agree to this Privacy Policy and the practices described herein.

1. Information We Collect

No Direct User Submissions: We do not collect personal information through user registrations, comment forms, or email subscription forms. Our Site does not support user accounts, comments, or newsletters, so you are not asked to provide information like your name, email address, or contact details.

Information Collected Automatically: When you visit SeatCoverReview.com, certain data is collected automatically through cookies and similar technologies (see the “Cookies and Tracking” section below) and through our web server logs. This data may include:

• Identifiers: Your IP address and unique online identifiers (such as cookie IDs or device IDs) that may be considered personal data under some laws.
• Device and Browser Information: Technical details about the device and browser you use to access the Site (e.g. browser type, operating system, device type, screen resolution).
• Usage Data: Information about how you interact with our Site, such as pages viewed, the dates/times of access, time spent on pages, clickstream data, and referring website or URL.
• Location Data: An approximate geographic location inferred from your IP address (e.g. city or region level). This is used for analytics and ad targeting purposes and is not precise GPS data.

We consider the above data to be non-personal in that it does not directly identify you by name. However, some of this data (like IP addresses or cookie identifiers) might be considered “personal information” or “personal data” under certain privacy laws. We only use this information as described in this policy for the purposes of analytics, site functionality, and advertising.

2. Cookies and Tracking Technologies

What Are Cookies: Cookies are small text files placed on your browser or device by websites you visit. We use both first-party and third-party cookies on our Site to ensure it functions properly, to analyze traffic, and to support advertising features. Similar tracking technologies, such as web beacons (pixel tags) and local storage, may also be used for similar purposes.

How We Use Cookies: Our Site uses cookies to remember user preferences and to collect analytics data about site usage. For example, we use cookies set by Google Analytics to distinguish unique visitors and understand how often users visit the Site and which pages are of interest. These cookies collect information in an anonymized manner (for instance, Google’s _ga cookie assigns a random ID to each visitor) and help us generate aggregate statistics without identifying you personally. We do not use cookies to collect your name, email, or other contact information.

Third-Party Cookies: In addition to our own cookies, cookies and similar technologies may be set by third-party service providers integrated into our Site (detailed in the next section). For instance, Google Ads conversion tracking and the Facebook Pixel may place cookies or use other tracking to collect or receive information about your visit for measuring ad performance and targeting ads. Affiliate links on our Site may also cause the third-party merchant to set a cookie in your browser to track that you were referred from our Site. We do not control these third-party cookies, and their use is subject to the respective third parties’ privacy policies.

Your Choices Regarding Cookies: You can manage or delete cookies at any time through your web browser settings. Most browsers allow you to block or alert you about cookies. Please note that if you disable cookies, some features of our Site (especially those relying on analytics or ad tracking) may not function as intended. For more options to control tracking and targeted ads, see the “Your Choices and Opt-Out Options” section below.

3. Third-Party Analytics and Advertising Tools

We use a few trusted third-party services to understand our website traffic and to support limited advertising/affiliate functionalities. These third parties collect and process information on our behalf when you visit our Site. The main third-party tools we use are:

• Google may use the collected data to contextualize and personalize ads within its own advertising network. You can learn more in Google’s Privacy Policy and see the Opt-Out section below for how to opt out of Google Analytics tracking.
• The information collected through conversion tracking includes data like your IP address, the fact you visited our Site, and conversion events (e.g., which pages you viewed). We do not see any personally identifying information about you through this process — we only receive aggregate reports. Google uses this data pursuant to its own privacy policy and may combine it with information from your Google account if you are signed in.
• Google Ads Remarketing (DoubleClick Cookies): We may use Google Ads remarketing features and Google’s DoubleClick cookies to log when users view specific pages or take actions on our Site, allowing us to show targeted advertisements on third-party sites in the future relevant to your interests. For example, if you visit our Site, you might later see ads about seat covers on other websites. These cookies and the data from them are used to provide personalized ads, but you can opt out as described in the “Your Choices” section. We do not receive personal data from these ads; we simply get marketing reports.
• Facebook Pixel (Meta Pixel): We use the Facebook Pixel provided by Meta Platforms, Inc. This is a small piece of code on our Site that enables Facebook to collect information about user actions here (such as visiting a page or clicking a link) and associate it with a Facebook user (if you are one) for the purposes of ad targeting and measurement. In practice, the Facebook Pixel may record data about your browsing session on our Site, such as the pages you viewed, and send it along with a hashed (anonymized) version of your Facebook ID to Facebook. This helps us measure ad conversions (for instance, if we run an ad on Facebook, the pixel tells us if people who saw the ad later visited our Site) and build audiences for future ads (so we can show ads to people who have visited our Site before). Facebook may combine this data with information it holds about you for its advertising purposes, in accordance with Facebook’s Data Policy. We do not receive personal identifiers like your name or profile from the Pixel, only aggregated ad performance information.

Please note that each of these third-party services (Google Analytics, Google Ads, Facebook/Meta) has its own privacy policy and may use the information they collect for their own purposes. We encourage you to review Google’s and Facebook’s privacy notices for more details on how they handle your information.

Data Sharing with These Providers: We consider the above third-party services as our service providers or partners. The data collected through these tools is shared with or directly collected by those providers for the purposes noted. For example, Google Analytics collects data and shares it with us in the form of analytics reports; Facebook receives data via the Pixel for providing aggregated advertising insights. We do not share any information that we collect about you with unrelated third parties for their own marketing. The sharing that occurs is only with the services we use, and it is limited to what is needed for those services (analytics and ad measurement). We do not sell your personal information to data brokers or unknown parties.

Hosting Provider (A2 Hosting): Our website is hosted by A2 Hosting, Inc., a third-party hosting provider. When you visit our Site, all data (including the information described in the “Information We Collect” section above) is stored and processed on servers operated by A2 Hosting. These servers are located in the United States. A2 Hosting, as our processor, may have access to server logs and stored data as needed to perform hosting and backup services. We have an agreement with A2 Hosting that they will safeguard the data on their systems. However, no personal data beyond IP addresses and server log information is collected via hosting. A2 Hosting does not use your data except to provide infrastructure services to us.

4. How We Use the Information

We use the information collected, as described above, for the following purposes:

• To Operate and Improve the Site: Data on how users navigate and use our Site helps us troubleshoot performance issues, protect the Site’s security, and improve the quality and content of our reviews. For example, understanding which pages are most popular or how users find us (via search engine, ads, etc.) guides our content strategy.
• Analytics: We use analytics data (via Google Analytics) to compile reports on visitor activity, such as total page views, referral sources, or time spent on pages. This helps us understand user engagement and make informed decisions about the Site. All analytics processing is done in aggregate form.
• Advertising and Conversion Measurement: We use data collected through Google Ads conversion tracking and Facebook Pixel to measure the effectiveness of our advertising campaigns and to refine our advertising strategies. For instance, if a Google Ads campaign leads many users to our Site, we learn that our ad is effective. If we use retargeting ads, the data ensures those ads are shown to interested audiences.
• Personalized Advertising: While we do not display third-party banner ads on our Site, we do use the collected data (via cookies/pixels) to enable retargeted ads on other platforms. This means you might see ads for seat cover products or our Site when you are on other websites or social media. These ads are delivered by Google or Facebook based on data from your visits to our Site. We do not ourselves decide which specific ad you see; we simply allow those platforms to use the data to show ads that might be relevant to you.
• Affiliate Link Tracking: We include a limited number of affiliate links to external retailers or e-commerce platforms (for example, links to purchase seat covers on sites like Amazon or other vendors). If you click an affiliate link on our Site, you will be redirected to the third-party retailer’s site. In such cases, a cookie or tracking code may be used by that retailer or affiliate network to record that you came from our Site so that we can receive credit for the referral. We use this information only in aggregate to track the effectiveness of affiliate links (e.g., how many clicks a link got and if it led to a purchase). We do not receive personal customer data from these affiliate transactions—only commission reports.

5. Affiliate Links and External Websites

Our Site contains links to external websites that we do not operate, including affiliate links to merchants selling seat covers. If you click on a third-party link (affiliate or otherwise), you will be directed to that third party’s site. Please note that this Privacy Policy does not apply to information collected on any external site. Once you leave SeatCoverReview.com, the handling of your data is governed by the privacy policy of the site you visit. We are not responsible for the content or privacy practices of other websites. We recommend you review the privacy policy of any third-party site you visit, especially if you navigate there through a link on our Site.

Regarding our affiliate relationships: we may earn a small commission if you purchase a product after clicking an affiliate link from our Site. This commission comes at no extra cost to you. It helps support our independent reviews. Importantly, the use of affiliate links does not result in any additional data collection by us. The tracking of referrals is done by the third-party merchant via their cookies, as described above, and we only receive summary information (e.g., a product was purchased, and we earned a commission). We do not run our own affiliate program that collects information from users; we only participate as an affiliate in others’ programs.

6. Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We also do not share your personal information with third parties for their direct marketing purposes. We will share information about visitors only in the following circumstances:

• Service Providers: As detailed in Section 3, your information is shared with third-party service providers (like Google and Facebook) strictly for the purposes of analytics, hosting, and advertising on our behalf. These providers are bound by their own privacy commitments and, in certain cases, by contractual obligations with us to protect any personal data they process for us.
• Legal Compliance: We may disclose information collected about you if required to do so by law or legal process (such as a court order, subpoena, or law enforcement demand), or if we have a good-faith belief that such disclosure is necessary to comply with applicable laws.
• Protection of Rights and Safety: We may disclose information to enforce our Site’s Terms of Use (if applicable) or to protect the rights, privacy, safety, or property of our company, our users, or others. For example, we might release information if necessary to investigate security incidents or potential fraud.
• Business Transfers: In the unlikely event that SeatCoverReview.com undergoes a business transition such as a merger, acquisition by another company, or sale of all or part of its assets, the information we have collected may be among the assets transferred. If such a transfer occurs, we will ensure the successor honors the commitments we have made in this Privacy Policy, or we will notify users if the policy changes.

Aside from the above, we do not otherwise share personal data with any third parties. Any data shared for analytics/ads is described above. Any aggregated or de-identified information (which cannot identify an individual) may be used freely by us, for example in publishing general statistics about usage of our Site.

7. Children’s Privacy (COPPA Compliance)

Our Site is not directed to children under the age of 13, and we do not knowingly collect any personal information from children under 13 years of age. In fact, we do not have any features that would intentionally attract children. If you are under 13, please do not use or provide any information on this Site.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete such information from our records. Parents or guardians who believe we might have any information from or about a child under 13 may contact us (see the Contact Us section below), and we will promptly investigate and remove the data in accordance with the Children’s Online Privacy Protection Act (COPPA).

Furthermore, we do not knowingly market or advertise our services to children. By using this Site, you represent that you are at least 13 years of age.

8. Your Choices and Opt-Out Options

We support your control over your personal information and offer several ways you can manage or limit the data collected:

• Browser Settings: You can configure your web browser to refuse all or some cookies, or to alert you when cookies are being sent. Please refer to your browser’s help documentation for instructions on how to manage cookies. Note that if you block cookies, certain features of our Site (like analytics-based personalization) may not work optimally.
• Google Analytics Opt-Out: Google provides an opt-out browser add-on that prevents Google Analytics from collecting data in your browser. If you wish to opt out of Google Analytics across all websites, you can download and install the add-on from Google: Google Analytics Opt-out Browser Add-on. This tells Google Analytics JavaScript to stop sending information.
• Ad Personalization Settings (Google): If you want to control how Google uses information collected from our Site (and others) for ads, you can adjust your ad settings with Google. Visit Google Ads Settings to opt out of personalized ads served by Google. You can also visit the Google Privacy Controls to manage data in your Google account.
• Network Advertising Initiative (NAI) Opt-Out: We adhere to industry standards for online advertising. You can opt out of many third-party ad trackers (including those used by Google and Facebook) via the NAI’s opt-out page or the Digital Advertising Alliance’s YourAdChoices tool. These tools allow you to opt out of interest-based advertising from participating companies. Keep in mind that opting out typically works via cookies, so if you clear your cookies, you may need to opt out again.
• Facebook Ad Preferences: If you have a Facebook account and wish to adjust how Facebook uses information collected via the Pixel or other sources for advertising, you can do so in your Facebook account settings (under Ad Preferences). Facebook also honors the DAA’s AdChoices opt-outs mentioned above. Additionally, you can use the online tool provided by Facebook at Your Off-Facebook Activity to view and manage data that businesses (like ours) have shared with Facebook.
• Do Not Track Signals: “Do Not Track” (DNT) is a setting available in most browsers that requests a website not track you. At this time, our Site does not respond to generic DNT signals because there is not an industry consensus on how to interpret them. However, as noted above, we do respond to the Global Privacy Control (GPC) signal for California residents as an opt-out of sale/sharing, and more broadly, we provide the opt-out mechanisms described.
• Cookie Consent Tool: (If applicable) We may provide a cookie consent banner or tool on our Site for users to set their cookie preferences. If such a tool is present (e.g. when you first visit the Site), you can use it to accept or reject certain categories of cookies (like analytics or advertising cookies).

By taking the above steps, you can significantly limit the data that is collected about your visit to our Site and how it is used for advertising. Please note that even if you opt out of personalized ads, you may still see non-personalized advertisements.

9. Data Security and Retention

Security Measures: We take reasonable measures to protect the information collected on our Site from loss, theft, misuse, and unauthorized access, disclosure, alteration, or destruction. These measures include technical, administrative, and physical safeguards appropriate to the nature of the data. For example, our Site is likely hosted on secure servers with firewalls, and data transmission may be protected via HTTPS encryption. Our third-party service providers (Google, Facebook, A2 Hosting) also implement security measures; for instance, A2 Hosting employs measures to protect the server environment, and Google and Facebook have robust security practices for the data they handle. However, please understand that no website or internet transmission is completely secure. We cannot guarantee absolute security of data, but we strive to use commercially acceptable means to protect your information.

Data Retention: We retain the automatically collected data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For instance:

• Web server logs containing IP addresses are generally retained for a short period (e.g., a few weeks) for security monitoring and then routinely deleted.
• Google Analytics data is retained according to our configured settings in Google Analytics (which may be, for example, 14 months by default, or as adjusted). This retention setting means that individual user-level data associated with cookies and advertising identifiers is deleted after that period, while aggregated reports are maintained.
• Information used for analytics and advertising (cookies) typically expires automatically after a set time. For example, the Google Analytics _ga cookie expires after 2 years unless you visit again (refreshing the cookie). Advertising cookies like Google’s IDE or Facebook’s identifiers may have set lifespans (often 90 days to 2 years) or can be cleared by you.
• If you exercise your right to deletion under CCPA or otherwise request us to delete data, we will securely delete the information from our direct records (and notify service providers as required) except to the extent we are permitted or required to retain it.

When data is no longer needed for the stated purposes, we will delete, aggregate, or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational or legal requirements, or for any other reason. When we make changes, we will revise the “Last Updated” date at the top of this policy. For significant changes, we may also provide a more prominent notice (such as a banner on our Site or an email notification, if we ever collect emails in the future).

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of those changes.

Thank you for reading our Privacy Policy. We value your privacy and strive to be transparent about our practices. If you have any further questions or feedback, do not hesitate to reach out to us.